Pipeline design
Stages that reflect how deals really progress.
CRM
A CRM That Matches Your Sales Reality.
Custom CRM builds and CRM implementations that capture every lead, track every stage and report honestly.
- Odoo CRM
- HubSpot
- Custom CRM
- Webhooks
- Zapier / Make
The problem
What this solves.
- Leads living in inboxes, notebooks and phones.
- No reliable view of pipeline value or source.
- A CRM the sales team refuses to update.
The engagement
What Adnovasol provides.
Capture
Every form, call, chat and ad lead routed automatically.
Automation
Assignment, reminders, nurture sequences and escalation.
Reporting
Source-to-revenue visibility leadership can trust.
Capabilities
Inside CRM Development.
- Custom CRM development
- CRM implementation and configuration
- Lead routing and scoring
- Sales pipeline automation
- Website-to-CRM integration
- Reporting dashboards
Process
How the work runs.
- 01
Discover
Shadow the sales process and audit current data. - 02
Plan
Design stages, fields, permissions and automations. - 03
Execute
Build, migrate data and onboard the team. - 04
Optimise
Review adoption and tune reporting.
Technology
Tools and platforms.
- Odoo CRM
- HubSpot
- Custom CRM
- Webhooks
- Zapier / Make
- PostgreSQL
Benefits
- No lost leads
- Clear pipeline
- Faster response times
- Reliable attribution
Relevant work
How we document outcomes.
Ecommerce Transformation
Multi-catalogue store rebuilt around the buying decision
Placeholder — measured outcomes will be published only when verified with the client.
Custom Business Platform
Internal operations moved from spreadsheets to a single platform
Placeholder — time saved and process metrics pending client approval.
Local Business Digital Transformation
An offline service business given a complete digital presence
Placeholder — enquiry volume and response-time results pending verification.
FAQ
Common questions.
Custom CRM or an existing product?+
We recommend an existing CRM unless your process is genuinely non-standard. Custom is a decision, not a default.
Can it connect to our website?+
Yes — forms, bookings, chat and ad platforms all feed the CRM directly.
Will the team adopt it?+
Adoption comes from removing admin, not adding it. We design around that and include training.
Related services
Business Automation
Automated workflows across marketing, sales and operations so your team spends time on judgement, not data entry.
API & Integrations
Reliable connections between your website, CRM, payments, inventory, accounting and marketing platforms.
Analytics & Tracking
Measurement infrastructure that connects marketing activity to pipeline and revenue.
Ready to move on CRM Development?
Tell us where the business is now and what it needs to reach. We will come back with a considered plan, not a generic proposal.