Account structure
Clean campaign architecture that makes optimisation possible.
Paid Media
Media Buying Judged on Revenue.
Search, social and shopping campaigns structured around margin, not vanity metrics.
- Google Ads
- Meta Ads Manager
- TikTok Ads
- GA4
- Server-side tracking
The problem
What this solves.
- Spend rising while cost per acquisition rises with it.
- Campaigns optimised to clicks instead of qualified leads.
- No reliable tracking connecting ad spend to sales.
The engagement
What Adnovasol provides.
Creative testing
Systematic angles, hooks and formats rather than random variation.
Tracking
Server-side and offline conversion feedback where possible.
Reporting
Blended performance across every channel in one view.
Capabilities
Inside Paid Advertising.
- Google Ads: Search, Shopping, Performance Max
- Meta advertising
- TikTok advertising
- Retargeting and audience strategy
- Landing page systems
- Budget and bid strategy
Process
How the work runs.
- 01
Discover
Audit accounts, tracking, margins and past creative. - 02
Plan
Channel mix, budget allocation and testing roadmap. - 03
Execute
Launch, measure and cut what does not work quickly. - 04
Optimise
Scale winners and rebuild the testing queue.
Technology
Tools and platforms.
- Google Ads
- Meta Ads Manager
- TikTok Ads
- GA4
- Server-side tracking
Benefits
- Predictable acquisition
- Better creative velocity
- Honest reporting
- Cross-channel efficiency
Relevant work
How we document outcomes.
Ecommerce Transformation
Multi-catalogue store rebuilt around the buying decision
Placeholder — measured outcomes will be published only when verified with the client.
Custom Business Platform
Internal operations moved from spreadsheets to a single platform
Placeholder — time saved and process metrics pending client approval.
Local Business Digital Transformation
An offline service business given a complete digital presence
Placeholder — enquiry volume and response-time results pending verification.
FAQ
Common questions.
What budget do we need?+
Enough to gather signal. We advise a realistic minimum per channel during scoping rather than spreading spend too thin.
Do you build the landing pages?+
Yes — campaign performance is limited by the page as much as the ad.
Who owns the ad accounts?+
You do, always. We work inside your accounts.
Related services
Google Ads
Search, Shopping, Display and Performance Max campaigns managed with tight structure and honest measurement.
Meta Ads
Facebook and Instagram campaigns where the creative pipeline is treated as the primary performance lever.
Conversion Optimization
Research-led testing that improves the percentage of visitors who become enquiries and customers.
Ready to move on Paid Advertising?
Tell us where the business is now and what it needs to reach. We will come back with a considered plan, not a generic proposal.