Measurement plan
Define the events that matter before implementing anything.
Analytics
Decisions Need Data You Can Defend.
Measurement infrastructure that connects marketing activity to pipeline and revenue.
- GA4
- Google Tag Manager
- Server-side GTM
- Looker Studio
- CRM APIs
The problem
What this solves.
- Platforms each claiming the same conversion.
- Tracking broken since the last site release.
- Reporting that takes a day to assemble manually.
The engagement
What Adnovasol provides.
Implementation
GA4, tag management, server-side and offline conversions.
Consent
Consent mode and privacy-conscious configuration.
Dashboards
One view of channel, cost, pipeline and revenue.
Capabilities
Inside Analytics & Tracking.
- GA4 implementation
- Google Tag Manager
- Server-side tracking
- CRM and offline conversion import
- Attribution modelling
- Automated dashboards
Process
How the work runs.
- 01
Discover
Audit current tracking and identify gaps. - 02
Plan
Measurement plan and event taxonomy. - 03
Execute
Implement, validate and document. - 04
Optimise
Maintain through releases and extend reporting.
Technology
Tools and platforms.
- GA4
- Google Tag Manager
- Server-side GTM
- Looker Studio
- CRM APIs
Benefits
- Trustworthy numbers
- Better bidding signals
- Faster reporting
- Clear channel decisions
Relevant work
How we document outcomes.
Ecommerce Transformation
Multi-catalogue store rebuilt around the buying decision
Placeholder — measured outcomes will be published only when verified with the client.
Custom Business Platform
Internal operations moved from spreadsheets to a single platform
Placeholder — time saved and process metrics pending client approval.
Local Business Digital Transformation
An offline service business given a complete digital presence
Placeholder — enquiry volume and response-time results pending verification.
FAQ
Common questions.
Is server-side tracking necessary?+
It helps materially for paid performance and data quality, though it adds infrastructure to maintain.
Can you fix broken tracking?+
Yes — a validation audit is usually the fastest first step.
How do you handle privacy?+
Consent mode, data minimisation and documented configuration aligned to your legal requirements.
Related services
Conversion Optimization
Research-led testing that improves the percentage of visitors who become enquiries and customers.
Paid Advertising
Search, social and shopping campaigns structured around margin, not vanity metrics.
CRM Development
Custom CRM builds and CRM implementations that capture every lead, track every stage and report honestly.
Ready to move on Analytics & Tracking?
Tell us where the business is now and what it needs to reach. We will come back with a considered plan, not a generic proposal.